I recently posted a rig with the nitty-gritty breakdown of the exact pieces that went into this rig, but I wanted to make a post too to provide more context! I was the gaffer on this Powerade X ASU Football project. They ultimately made many different edits from this commercial, ranging from broadcast TV edits to social media cut-downs! Here's an edit I was able to find on their YouTube!
On film sets, there are always unique challenges that get thrown your way! I found out about this idea from the DP, maybe 10 minutes before we started trying to film it LOL. In my grip/lighting truck, I always carry two of these Nanlite 60Cs because they're very versatile. They also only draw 60W, so they're easily powered off of V-mount or Gold Mount batteries via a D-tap cable! We used a Fresnel on the 60C at full spot. We then added a cinefoil snoot to give us even more of a spot effect!