Anthony Fratto

Co-Founder

790 hearts

The wonderful paradox about the truth of suffering is that the more we open to it and understand it, the lighter and freer our mind becomes.
- Joseph Goldstein

The wonderful paradox about the truth of suffering is that the more we open to it and understand it, the lighter and freer our mind becomes.
- Joseph Goldstein

Statistics

Public Rigs

5

Public Posts

8

Comments

147

Product Reviews

1

Date Joined

Apr 18, 2024

Pinned Posts

6 months ago (edited)

Lighting Psychology: Building Our Stories With Intention

Hey Designers! Many experienced filmmakers would argue that lighting is the most impactful design element in production. It has immense power in setting the emotional tone for a film or a shoot. Different lighting techniques can be utilized to evoke emotion from your audience. Soft shadows and high-key lighting can promote feelings of warmth, comfort, and ease. On the other hand, harsh shadows and low-key lighting can convey different emotions like loneliness, intimacy, tension, etc… the possibilities are infinite. Certain emotions are often associated with specific lighting choices but that doesn’t mean they’re restricted to them. In the all-time classic, “The Truman Show”, the director Peter Weir utilizes high-key lighting to illuminate Seahaven, the town Truman resides in. The landscape is brightly lit, the world seems to be at peace, and everyone around Truman is insufferably pleasant. This is a complete contrast to his internal dialogue which screams horror, anger, and lostness. This striking contrast helps to pull in the audience and encapsulate them in the film. It allows us to relate with Truman. Maybe there have been times in our lives when the brightness was too much! This is what makes cinematography beautiful. As creators, we have the freedom to tell our stories as we please, and we can make them relate to our real life experiences. If you can recall intentional lighting choices or techniques that you’ve recognized in any of your favorite films, feel free to drop them down below. I’m always interested in films or moments that have left an impact on you guys. *The images attached are from the 1998 American psychological comedy drama film ‘The Truman Show’, written and co-produced by Andrew Niccol, and directed by Peter Weir.

3 months ago (edited)

The Power of Film Emulation

Hey Designers! In my filmmaking journey I've been obsessing over my color grading lately. I'm constantly trying to find ways to elevate my footage and get the colors to pop. I stumbled upon a short film that utilizes my Sony ZV-E1 and I instantly thought to myself, I'll have what they're having! https://www.youtube.com/watch?v=0BGZe_H71t8 Attached above is a film by Adorn Films that I've absolutely fallen in love with. The colors are so vibrant yet not too invasive. The shots look straight out of heaven. Adorn incorporated a film emulation tool called Cineprint which was vital in the creation of this. I've known of it for a while now and after years of contemplation, I decided to try it out after watching this video. Cineprint is a collection of PowerGrades & LUTS that allows filmmakers and colorists to recreate 16mm and 35mm film. The film emulations were developed by Los Angeles-based cinematographer Tom Bolles following an extensive camera test of various film stocks and digital cameras shot in January 2023. The film was produced and scanned at Fotokem, to ensure the photochemical & scanning color science of the emulations is of the highest, industry-standard quality. When you purchase, it comes with a powergrade and a PDF that explains the purpose of every node in the grade. Reading the PDF as I make subtle changes to my grade has given me an order of operations and has equipped me with a deeper understanding of color grading in general. My work is improving drastically! Feel free to check out Cineprint on Tom Bolles website here: https://www.tombolles.net/ If you know of any other film emulation tools, drop them in the comments! I'm curious to see what you guys like to use to compliment your footage. Keep shooting, Ant

5 months ago

Understanding Framerates in Filmmaking

Hey Designers! In filmmaking, the frame rate—measured in frames per second (fps)—determines how many individual images are displayed per second in a sequence. Choosing the right frame rate can drastically influence the aesthetic and emotional impact of a film. Having this knowledge in the bag will get you far! Here's a breakdown of common frame rates and their specific use cases. 1. 24 FPS: The Cinematic Standard (Shutter Speed - 1/48 or 1/50) Use Case: Feature films, narrative storytelling, documentaries. This frame rate is widely considered the "golden standard" for cinema. It mimics the way the human eye perceives motion, giving films their distinctive "cinematic" look. The subtle motion blur of 24 fps feels natural and has been used in Hollywood for decades. Directors often choose this frame rate for its timeless and immersive qualities. 2. 30 FPS: Smooth and Professional (Shutter Speed - 1/60) Use Case: Television shows, reality TV, online video content. With slightly more frames than 24 fps, 30 fps offers smoother motion, which is ideal for broadcast television and online platforms like YouTube. It’s particularly popular in content requiring clarity and realism, such as live events or sports commentary. 3. 60 FPS: High-Motion Clarity (Shutter Speed - 1/120 or 1/125) Use Case: Sports, action sequences, video games, VR/AR content. At 60 fps, motion becomes incredibly fluid and lifelike. This frame rate is often used for sports and video game recordings, where viewers need to track fast-moving subjects. It’s also a staple in virtual reality (VR) and augmented reality (AR), providing a sense of immediacy and immersion. 4. 120 FPS and Beyond: Ultra Slow Motion (Shutter Speed - 1/240 & Beyond) Use Case: Commercials, music videos, high-speed action shots. Higher frame rates like 120 fps, 240 fps, or more are commonly used for slow-motion effects. Filmmakers can capture intricate details of motion—like a water droplet falling or an athlete mid-leap—by slowing down playback while retaining smoothness. This technique adds drama and a sense of wonder to visual storytelling. 5. Unconventional Frame Rates Use Case: Creative experimentation and unique visual effects. Some filmmakers experiment with non-standard frame rates like 48 fps (used in The Hobbit trilogy) or variable frame rates to achieve specific artistic effects. These can create a hyper-realistic or surreal aesthetic, although audience reception to such choices can vary. The choice of frame rate depends on the story you're telling, the platform where the content will be viewed, and the emotional tone you wish to convey. While 24 fps lends a filmic quality, higher frame rates are better suited for realism or slow-motion effects. Understanding the psychological and technical impacts of different frame rates empowers us to elevate our visual narratives. You'd be surprised by how different your footage will look with different frame rates. I've attached a video by Potato Jet that does a great job of showcasing different framerates and their use cases. https://www.youtube.com/watch?v=e6HZPmSlS5c As always, I'm excited to see what you guys produce! Keep shooting, Ant

3 months ago (edited)

Angelita - The Video That Changed My Life

In 2020, I felt lost. Since graduating high school, I had joined my college drumline, attended university, and learned how to navigate life with my family out of arms reach. It wasn't until I stumbled across a masterpiece in my pitch-black room one night that I found clarity. It wasn't until I stumbled upon 'Angelita' directed by Josiah Gordon. "A love story that beckons you to dive deeper…." Words can't describe how this piece of art made me feel that night. I would do anything to see it again for the first time. But even today, I use it as a reminder to stay true to my goals and loved ones. Angelita takes a leap of faith, risking everything for love despite uncertainty. As I watched, I saw my own struggles reflected—the fear of stepping into the unknown, the doubt that creeps in when chasing a dream. That night, I realized that uncertainty doesn’t mean failure; it means growth. Angelita represents the inner battles we face within ourselves and the courage that is required to follow through on our desires. Angelita has taught me to follow my intuition and trust in myself. Every day, I learn to deepen my trust in others as well. Let me know if you can recall a leap of faith you've taken in your life. Have you regretted it? If you didn't get the outcome you desired, did the act of simply trying teach you lessons to carry along with you? In my experience, every leap of faith has rewarded me with experiences, moments, and relationships I will hold onto for the rest of my life. I encourage you to check out Angelita. I'd love to hear your thoughts on this masterpiece and how you can apply its teachings to your life. https://www.youtube.com/watch?v=NsmGYTPF9AE Filmed, Written and Directed By Josiah Gordon Starring Chelsea Yamase and Sam Kolder Original Score “Angelita” by Matthew Morgan Editing by Emmett Sparling Coloring by Jake Pierrelee Stunts by Sasha Juliard Safety Divers Angel Oviedo, Cami Torres, and Matthew Duvault Special thanks to Bray’s Run Production

2 weeks ago (edited)

The Vital Role of Music in La La Land: A Personal Reflection

In La La Land, music does more than fill the air; it drives the emotional core of the film, and guides us through the complex feelings of love, ambition, sacrifice, acceptance, and everything in between. The film's musical score and choreography are not mere entertainment; they serve to express the characters’ innermost emotions and elevate the themes that resonate deeply with all of us. This is a film where the songs themselves feel like an extension of the characters, adding depth and nuance to the story in ways that dialogue alone could not. As someone who's been a musician for most of my life, music has always been more than just notes on a page—it’s been the soundtrack to my personal journey. Last year, when I saw La La Land for the first time, it completely changed the way I thought about how music can complement a film. The emotional impact of the music, especially how it seamlessly worked alongside the visuals, hit me in a way that few films have. What struck me most was how director Damien Chazelle and composer Justin Hurwitz’s collaboration brought together elements of Hollywood nostalgia and contemporary struggles, creating something deeply relatable to my life experiences. This was no ordinary musical—it felt like a reflection of the dreams, the heartbreaks, and the sacrifices I've experienced throughout my life. Damien Chazelle had an evident vision for La La Land. From the very beginning, he wanted the film to serve as a love letter to both the golden age of Hollywood musicals and the city of Los Angeles, blending classic elements with modern sensibilities. He knew that music wouldn’t just be an add-on, but a central force in shaping the emotional and narrative flow of the film. Music, or lack thereof, is what elevates a film to a new level that can't simply be explained, but more understood. It's what sets you free of analysis, and it allows you to submit yourself to the story being told. With this in mind, Damien didn't want a soundtrack that would be tacked on in post-production. Even before the script was fully finished, Chazelle began working closely with Justin Hurwitz, his long-time collaborator who had worked with him on Whiplash. They began crafting the score in tandem with the development of the story, creating a symbiotic relationship between the music and the visuals. This approach is not common for many films, where music is often added after the scenes are shot and edited. But for Chazelle and Hurwitz, the music was already shaping the emotional tone of the film during the early stages of production. Hurwitz, who composed the film’s lush jazz-infused score, said that he and Chazelle would often work together, discussing how the music could complement each scene and how it could help bring out the feelings and themes the story was exploring. As a musician, it’s exciting to know that such care and attention were paid to the way music would interact with the visuals from the very start. The film’s opening number, "Another Day of Sun," was one of the first songs Hurwitz composed, and it sets the tone for the entire movie. This bright, energetic number introduces the viewers to the bustling world of Los Angeles, full of dreams, hope, and struggle. It’s not just about the catchy rhythm; it’s about what the music says about the characters who are living in this city, trying to make their mark. The music here isn't just setting the mood—it's establishing the world that these characters will navigate. As the film progresses, the music evolves to reflect the characters’ emotional journeys. "City of Stars," a central song in the film, plays a key role in reflecting both the love and the struggle that defines the relationship between Mia and Sebastian. The simple, haunting melody of the song mirrors the intimate moments between them but also encapsulates their dreams and the sacrifices they must make. Music, in this way, speaks to what words often can't. It reflects feelings of hope, longing, and even despair in a way that’s immediate and deeply visceral. For me this resonated deeply. The way Hurwitz captured the nuances of longing and ambition in his compositions was breathtaking. As someone who has lived through the ups and downs of pursuing a creative career, I felt like the music was an honest reflection of the highs and lows that come with chasing one's dreams. The song "A Lovely Night," which serves as a romantic and playful duet, is another perfect example of a masterful blend of musical and visual dance. The choreography, camera angles, and timing all work together in such a way that the visuals seem to follow the rhythm of the music, making each moment feel alive with energy and emotion. This scene is my favorite; it was shot in one continuous take! You only have so many attempts to capture it as a director; the sun will only set for so long. In this scene, the disciplined production team immortalizes Ryan Gosling & Emma Stone as actors dedicated to their craft, mistakes and all. It perfectly captures the raw beauty of the human experience. Emma Stone and Ryan Gosling had to internalize the music to fully embody their characters. The rehearsals, where they practiced both the songs and dance routines to match the score, were key in making sure the musical moments felt authentic to the character’s emotional states. Throughout the film, they both have individual performances to highlight their musical ability and dedication to their role in the film. Ryan Gosling even learned the piano for the film! By the time post-production came around, the visuals had already been carefully crafted to fit the rhythm and energy of the music. The pacing of each scene, the lighting, and camera angles were designed to align with the score, further enhancing the emotional resonance. It’s this meticulous attention to detail that makes La La Land stand out as an immersive experience where every element works together in harmony. For me, watching La La Land was an experience that resonated on a deeply personal level. As a musician who has always turned to music to express the deepest parts of myself, I felt that the film captured that feeling of artistic pursuit—the way music becomes a reflection of both personal dreams and the challenges that come with them. Chazelle and Hurwitz didn't just make a musical—they created a film that beautifully embodies the heart and soul of what it means to dream, to love, and to never give up. In a way, La La Land isn’t just a love story between two people; it’s a love story between music and film. And for anyone who’s ever felt the power of music as more than just entertainment, it’s a film that will stick with you long after the credits roll. If you haven't seen it, you're in for an experience you'll hold with you forever. If you have, go watch it again! - Ant