Fujifilm just dropped their latest addition to the medium format lineup—the GFX100RF. With a 102MP sensor, this camera delivers the kind of detail, dynamic range, and color accuracy you’d expect from a high-end medium format system, but in a more compact, rangefinder-style body. Fujifilm’s aim seems clear: make medium format more accessible, offering high performance without forcing you to lug around a massive camera. Whether you’re shooting portraits, landscapes, or street photography, this could be a game-changer.
The biggest draw here is the price vs. performance. Compared to ultra-premium systems like the Phase One XT (which can cost tens of thousands), the GFX100RF makes medium-format photography more achievable for working professionals and serious enthusiasts. It’s got in-body image stabilization (IBIS) for handheld shooting, and while medium format autofocus has historically been sluggish, Fujifilm has made noticeable improvements here—perfect for photographers who want quality without sacrificing too much speed.
While the rangefinder body keeps the camera compact, there’s no fully articulating screen, which might be a dealbreaker for video creators or anyone who needs more flexibility with angles. Additionally, since the GFX100RF comes with a fixed lens, you’re locked into one focal length, but the camera provides plenty of creative freedom through other features. A notable one is the brand-new aspect ratio dial, which allows you to switch between different aspect ratios on the fly. This makes it easier to experiment with compositions and gives you more flexibility without the need for cropping in post-production.
One thing to consider, and something I found interesting from GxAce’s video on the GFX100RF, is the way Fujifilm is approaching simplicity in a world overloaded with choices. This camera is designed to be intentional—offering one fixed lens and one focal length, which pushes you to think about each shot you take. It’s like those older Fujifilm models that forced you to be more creative by limiting your options. The cool part? The 100MP resolution gives you the flexibility to crop and reframe without needing to swap lenses, adding a level of creative freedom you might not expect from a fixed-lens system. If you want a deeper dive into how this camera balances simplicity with hidden flexibility, I highly recommend checking out GxAce’s video on the subject. He goes into detail about how this paradox of limitations and possibilities shapes the way we approach photography.
In the end, the GFX100RF is all about embracing intentionality and creative limitations while still offering the flexibility of a high-resolution medium format system. It may not be for everyone, especially those who rely on fast autofocus or zoom lenses, but it’s a fantastic option for photographers who appreciate the art of thoughtful, deliberate shooting. With this camera, Fujifilm is not just making medium format photography more accessible—they’re redefining how we approach photography itself.
View the GFX100RF on Rig Designer:
Check out GxAce's video on the GFX100RF here:
www.youtube.com/watch?v=LD-uC0L3riE